Women and auto repair – the two words may not seem to go hand-in-hand, but they do. And while many auto repair shops still have the mentality of dealing with an all male customer base, others are embracing the fact that women now take control over many things in their family’s household … including their automobiles.
Want more proof? Take a look at these statistics.
- About 74% of women are solely responsible for maintenance and upkeep decisions pertaining to their vehicle.
- About 65% of auto repair shop customers are – you guessed it – women.
- As customers, women usually ask more questions than men – they want specific information about the problem and the repairs being performed. They are also much more descriptive when describing a problem with their vehicle. [Read more…]